BTS Butter & Samsonite RED
Commercial
Details
CRA Studio produced a conceptual campaign for Samsonite RED’s collaboration with BTS “Butter,” blending the song’s playful, pop-art energy with the brand’s sleek design language. Through tasteful visual storytelling and product-centric cinematography, we reinterpreted the “Butter” theme into a stylish lifestyle journey, creating a campaign that feels both collectible and culturally iconic. The content was deployed across digital and retail channels, driving curiosity and engagement for the limited-edition collection.
Services
Content Production
TVCF
Year
2023
VitaNova is a leading healthcare technology company specializing in advanced solutions and personalized wellness follow-up care. Their innovative approach seamlessly connects patients, health tech wearables, and comprehensive clinical support, establishing VitaNova as a pioneer in this transformative industry.
In-House Design was tasked with crafting the company's brand identity. The result is a cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
Credits
Creative Direction
Juyoung Jung
Motion Design
CRA Studio
Design
CRA Studio
