CRA is the next-generation digital nexus
of talent, content, commerce, and culture.

We represent and scale Asia’s most influential voices for global impact.

CRA is the digital nexus of talent, content, commerce, and culture.

We represent and scale Asia’s most influential voices for global impact.

Capabilities

IP Acceleration

Content Production

Integrated Marketing

Event Activations

Ventures

THE CRA Agency

We represent the most influential talents across Asia and beyond — from creators to celebrities — driving global IP success through data-backed content strategy, brand partnerships, and platform excellence.

With unrivaled access to YouTube, TikTok, and Instagram, The CRA Agency delivers full-service talent acceleration — including original content development, IP strategy, and cross-border expansion. We manage creators and key opinion leaders (KOLs) across Korea, Japan, China, Taiwan, Southeast Asia, and North America. From lives-treaming pioneers to actors, athletes, and digital influencers — our global roster is built for tomorrow’s media frontier.

THE CRA Studio

Where creativity meets scale — we produce cinematic content that brands trust and audiences remember."

CRA Studio is a full-service production powerhouse specializing in high-impact commercials, music videos, films, and branded content. Our competitive edge in VFX, color grading, and cross-market localization has made us the go-to studio for top-tier clients like those shown above. From concept to final delivery, we cover pre-, mid-, and post-production with a cinematic lens and commercial insight.

THE CRA Haus

Your brand’s global growth partner — from strategy to storytelling to sales.

The CRA Haus is a hybrid IMC agency and brand accelerator. We specialize in crafting integrated campaigns that scale globally — from media planning and ambassador programs to creator incubators and eCommerce operations. Whether launching in Asia or entering Western markets, we offer inbound/outbound commerce solutions, white-labeled influencer programs, and deep platform advisory across all major social and commerce platforms.

selected clients

Samsung

CoCaCola

Nike

Dyson

Kolon

Lexus

JYP

Our approach

CRA is not just an agency — it’s a connected ecosystem that spans talent representation, content production, and brand-building strategy.

With our roots in Asia and reach across the globe, we empower creators, brands, and platforms to operate at cultural, creative, and commercial scale.

CRA is not just an agency — it’s a connected ecosystem that spans talent representation, content production, and brand-building strategy.

With our roots in Asia and reach across the globe, we empower creators, brands, and platforms to operate at cultural, creative, and commercial scale.

our values

01. Connected Excellence

02. Global-First Thinking

03. Execution Obsessed

From talent and production to media and commerce — we operate as one cohesive system. Every part of CRA works in sync to deliver seamless, multi-disciplinary value for our partners.

Our campaigns and content are built for cultural relevance and international growth. With teams across Korea, Japan, Southeast Asia, and North America, we deliver local nuance with global scale.

Great strategy is nothing without follow-through. Whether it’s a creator launch, a branded campaign, or a multi-market rollout — we deliver at speed, with polish, and with measurable outcomes.

01. Connected Excellence

02. Global-First Thinking

03. Execution Obsessed

From talent and production to media and commerce — we operate as one cohesive system. Every part of CRA works in sync to deliver seamless, multi-disciplinary value for our partners.

Our campaigns and content are built for cultural relevance and international growth. With teams across Korea, Japan, Southeast Asia, and North America, we deliver local nuance with global scale.

Great strategy is nothing without follow-through. Whether it’s a creator launch, a branded campaign, or a multi-market rollout — we deliver at speed, with polish, and with measurable outcomes.

01. Connected Excellence

02. Global-First Thinking

03. Execution Obsessed

From talent and production to media and commerce — we operate as one cohesive system. Every part of CRA works in sync to deliver seamless, multi-disciplinary value for our partners.

Our campaigns and content are built for cultural relevance and international growth. With teams across Korea, Japan, Southeast Asia, and North America, we deliver local nuance with global scale.

Great strategy is nothing without follow-through. Whether it’s a creator launch, a branded campaign, or a multi-market rollout — we deliver at speed, with polish, and with measurable outcomes.

01. Connected Excellence

02. Global-First Thinking

03. Execution Obsessed

From talent and production to media and commerce — we operate as one cohesive system. Every part of CRA works in sync to deliver seamless, multi-disciplinary value for our partners.

Our campaigns and content are built for cultural relevance and international growth. With teams across Korea, Japan, Southeast Asia, and North America, we deliver local nuance with global scale.

Great strategy is nothing without follow-through. Whether it’s a creator launch, a branded campaign, or a multi-market rollout — we deliver at speed, with polish, and with measurable outcomes.

Join us

We’re on the lookout for bold, creative minds ready to shape the future of culture and content. At CRA, we value originality, global ambition, and a healthy balance between life and work — all within a space designed to bring out your best. Join us, and build what’s next.

We’re on the lookout for bold, creative minds ready to shape the future of culture and content.

Open Roles

contact

+82(0)10 9396 5818

business@thecra.company

59, Naruteo-ro, Seocho-gu, Seoul

CRA is the next-generation digital nexus of talent, content, commerce, and culture.

We represent and scale Asia’s most influential voices for global impact.

We represent and scale Asia’s most influential voices for global impact.

CRA is the digital nexus of talent, content, commerce, and culture. We represent and scale Asia’s most influential voices for global impact.

CRA is the next-generation digital nexus
of talent, content, commerce, and culture.

CRA is the digital nexus of talent, content, commerce, and culture.

We represent and scale Asia’s most influential voices for global impact.