Kolon Sports Antarctica

Commercial

Details

CRA Studio produced the TV commercial for Kolon Sport’s flagship ‘ANTARCTICA’ line, showcasing the pinnacle of thermal insulation and mobility in outdoor apparel. Through high-end cinematography and precision post-production, we highlighted key innovations — ergonomic down quilting, BOX-WALL construction, and body-mapped insulation — brought to life with dynamic visuals that mirror the brand’s relentless R&D and craftsmanship. The result is a cinematic showcase that blends product science with premium lifestyle storytelling.

Services

Content Creation

TVCF

Year

2024

Credits

Creative Direction

Juyoung Jeong

Motion Design

CRA Studio

Design

CRA Studio