


Kolon Sports Antarctica
Commercial
Details
CRA Studio produced the TV commercial for Kolon Sport’s flagship ‘ANTARCTICA’ line, showcasing the pinnacle of thermal insulation and mobility in outdoor apparel. Through high-end cinematography and precision post-production, we highlighted key innovations — ergonomic down quilting, BOX-WALL construction, and body-mapped insulation — brought to life with dynamic visuals that mirror the brand’s relentless R&D and craftsmanship. The result is a cinematic showcase that blends product science with premium lifestyle storytelling.
Services
Content Creation
TVCF
Year
2024


Credits
Creative Direction
Juyoung Jeong
Motion Design
CRA Studio
Design
CRA Studio